Review of Tom Beaudoin, Consuming Faith: Integrating Who We Are with What We Buy
2005-06-01
Journal of the American Academy of Religion, 73, no. 2 (June 2005): 521-594
Beaudoin begins to address the challenge of spiritual autonomy for our hyperlinked generation of young consumers, at rish of trading the Logos of spirit for the many “logos” of brand loyalty.